A while back I told you how absolutely stupid Hyundai’s national advertising is. And once again I was proved correct. The real question is, when are we going to put to bed the old-school methodology of advertising. The ad industry needs more than a makeover, it needs to be re-thought because 90% of advertising today is simply throwing money out the window.
“DETROIT (AdAge.com) — Hyundai Motor America today appears to have cut loose its creative ad agency, Goodby Silverstein & Partners, San Francisco, after 17 months, three executives close to the marketer said. Read more on this breaking news story at http://adage.com/agencynews/article?article_id=131113”