GM Ford’s woes

All the advertising in the world can’t fix GM, or Ford for that matters problem. No one is buying their cars. Yes they concentrated on what was successful for along time, gas guzzling trucks and SUVs. You can’t fault them for that. Americans wanted them and when it came to trucks and SUV’s Chevy and Ford owned the road. Ford’s 250 was THE force in their sales for years. Now we have $4 gas and of course we have folks looking for gas sippers, not guzzlers. Part of GM/FORDs problem was they focused only on what sold at the time, and now that trucks are like rocks, they don’t have much to offer. Actually they do, but they never marketed anything but trucks well. The Malibu for instance gets 30mpg, not bad in this day and age. They tried and failed to market it well (see an earlier post), but their paultry atempt failed to make the Malabu a winner. I could go on, but I’ll get to the point. GM and Ford need a simple solution to fix their problem. They need outside help. No, not a single man, but a team. Basically both are too old and too entrencehed in the old way of thinking, two egotistic to make the dramitic changes needed to turn themselves around, to narcessistic to see the issues and the dire needs. Basically both are too attached to old ways of thinking to make rational and relalisstic changes, teh types of changes needed for a real turnaround.  They don’t need to hire a new pitcher. They need to trade the team, get rid of the apple pie, and to do that correctly they need ot bring in folks from the outside, lot’s of them. Folks who don’t mind eliminating what doesn’t work, and aren’t afraid to break tradition. Basically they need people that aren’t emotionally attached to the names. If they don’t they will not survie their situations.