ZERO, and that’s all they had to do!

Coke comes through with an amazing marketing campaign. Take diet Coke and call it Zero, make a new label and put it on the shelf. It worked. Zero is selling real well. Marketing wise, you don’t concentrate on peoples old problems of needing to loose weight and ‘dieting’. No, the new generation is not into that anymore. They have given up and obviously diet Coke didn’t help them loose weight. So you take all the diet Coke and peel off the labels.  Then you you simply say zero calories as your new mantra and not only get all the ‘dieters’ to drink, but healthy folks who don’t want added sugar. Look to see diet Coke phased out conveniently when Zero has enough solid market share. It’s a great way to update a brand and all it took was a new label and a bit of advertising.