Bluesky-Walter Graff Weblog

I mentioned this campaign earlier. It is Hyundai’s new direction in branding. I think it’s the equivalent of taking bags of cash and throwing them out a window. Even worse, no one finds the bags because they get caught on a ledge on their way down. This probably gets my vote for worst campaign of 2007.
UPDATE: Published: January 17, 2008 NEW YORK (AdAge.com) — In what seems a most unlikely ploy to drum up pre-Super Bowl buzz, Hyundai Motor North America today ended its Hamlet-like indecision and said it is committed to keeping the ad time that it has bought for the Super Bowl.

http://adage.com/article?article_id=123159

My comment: Even if it is a ploy, you can’t make up for a horrible ad campaign.