Bluesky-Walter Graff Weblog

Ever since Coke figured out how to market a lifestyle with some of their great campaigns of the seventies, they saw their market share and brand recognition go through the roof. But like many old dogs, they somehow think they can re-live the glory. This is one of the many failing campaigns that tries to do that. Does it make you want to run out and buy a Coke? Does it even make you remember Coke? Does it make you feel good? Or like me are you simply waiting for the show to come back on, and while this is on, look to see what your cat is doing.