Bluesky-Walter Graff Weblog

This is sort of a time traveling post. STOP! Let’s go back in time to just a few months ago.
The new 2008 Chevrolet Malabu is being released on November 1st. As the press release says they will have a huge one day “take-over” of the biggest online portals.

On TV expect to see major coverage during World Series games and all over TV, on every billboard you see, and just about every place you can expect, or will not expect a major ad campaigns. As Ed Peper of Chevy states:

“We are introducing the all-new Malibu to America with a ‘no stone left unturned’ marketing effort. We want the entire country to know that this car, which is designed to be the best in the mid-size segment, is coming, and that it has bulletproof quality, coupled with beautiful interior and exterior design”.

OK! Let’s come back to December 1, 2007. Shhh! Listen!!! What do you hear? Nothing? Yea, what a waste of a campaign. I’d say it was like a rock!