Okay, it got my attention. I would have been more effective had they left the shot of her skin peeling out. I’d rather imagine what happened than seen it. Not that the gore and shock value can’t work, it’s just that it isn’t necessary. The rest of the ads for this campaign are pretty lame.
1 response so far ↓
Beirne // November 29, 2007 at 11:54 am
If this was for private screening for food service education, then maybe its appropriate. But for general broadcast, its really disturbing. Its derivative of the allstate spots, and they didnt show the gory details.
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