WOW! LOOK AT THAT SLOGAN IN THE TITLE OF THIS THREAD!
What a slogan. It’s Applebee’s new slogan. Doesn’t it just make you want to run down to your nearest Applebee’s, open or closed and savor the bricks that make up the building. Once I read it, my mouth started to water-up, tears started to well up in my eyes. Then I felt a little gas. What a joke. If this is how Applebee’s thinks it’s going to get the new generation interested, it better sell it’s properties now. Want to see bad advertising get even worse (as if it can)? Watch this new promo below. While you are, note how many seconds you make it through before you click it to stop. I made it to 13 seconds. The company that posted it says ” One apple bobbed above the rest. With our star now chosen, the mission is clear: Bring people together at Applebee’s.” Mission? More like the Challenger disaster.
Talk about bad. Hey that should be their new slogan! Has a much more realistic ring to it. Or even better? You better get it together.
1 response so far ↓
The Meltdown Kid // November 19, 2007 at 9:46 pm
Well, it’s hard to go wrong with Wanda Sykes, in any ad campaign, apple on a stool or not.
Apple of the viewers eye??
In terms of the “new generation”, isn’t this the generation watching Reality TV and playing video games/poker 30 hrs/wk??
It’s hard to apply old Benson&Hedges standards to this crowd. In fact, it’s hard to figure out if any standards apply at all.
I’m thinking admen are now more looking for the right diameter probe, with the right voltage applied, stuck into the appropriate section of the brain.
I’m thinking, maybe Applebee’s should just rope a steer and cut off it’s head on a tiled floor with a drain in the middle, with Wanda Sykes going, MMMmmmmm GOOD!! in the voice over.
Them or OutBacks.
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