Congratulations Walmart and your agency Martin Agency for making a campaign that relates to peoples lives and as a result sells Walmart rather than spending 30 seconds on an ‘award winning’ ad that has little relevance to peoples lives.
The ad campaign’s creative director, Steve Bassett said it best:
“By saving on a lot of the little things we buy every day, the savings can add up to some pretty big things — like a car for your son, a wedding for your daughter, or a trip to Orlando for the whole family,”
There is hope for advertising.
See the spots here: http://www.savemoneylivebetter.com/
1 response so far ↓
Maximus // December 20, 2007 at 4:30 am
I would like to see a continuation of the topic
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